News Room

Feb 2019

Dubai international launch for best-selling rice

The new look is being launched to the trade at the international Gulfood 2019 food festival, in Dubai this week - the world’s biggest food and beverage trade event with 5,000 exhibitors.

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Feb 2019

Laila Basmati continues rebrand with new strapline

Laila Basmati is rolling out its new ‘Love Laila Naturally’ strapline, as part of a multi-million pound rebrand to attract new consumers.

The move comes as Laila added more than £3m YoY to the rice category last year...

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Feb 2019

Laila unveils rebrand with new strapline and motif

Leading rice brand Laila has announced a global, multi-million pound rebrand, unveiling a new strapline and butterfly motif this week at Gulfood, Dubai 2019.

Building on the introduction of 100% recyclable packaging across its entire range of smaller bags last November...

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