Laila’s third Rice for Life campaign, launched this month, is its most ambitious to date – to donate one million servings of rice to the hungry via UK foodbanks and NGOs in India and Africa.
For every promotional bag of Laila rice bought, Laila will donate servings of rice to reach its target of one million servings. (One serving is the equivalent of 45g of dry rice and the number of servings donated depends on the size of bag purchased.)
Help Us Donate One Million Servings of Rice!
Laila is proud to announce that the Trussell Trust, which operates the largest network of foodbanks in the UK, is among its key distributing partners in the UK for the project.
Laila's first 'Rice for Life' campaign was launched in 2011 in association with The British Red Cross, with the first project providing seeds and fertiliser to those affected by the devastating Pakistan floods.
The second campaign, also in association with the British Red Cross, returned in October 2012 with the simple message – buy one pack, save one life, with each pack sold paying for simple but effective treatments, like oral rehydration salts, to prevent easily treatable diseases claiming children's lives needlessly in Pakistan.
RIce - Satisfying, low cost and packed with nutrients
Rice is an incredible staple for families struggling to make ends meet and is the perfect base for satisfying, nutritious, low cost meals.
One pack, which is relatively inexpensive when compared to bread and pasta, goes a long way and is also packed with essential nutrients.
Take a look at the many health benefits of rice here www.lailafoods.com/rice-facts
and then get creative with recipes from some of the UK's top celebrity chefs, including Anjum Anand, Ken Hom OBE, Ravinder Bhogal and Cyrus Todiwala OBE, who are all proud to support our latest Rice for Life campaign.
Harry Dulai, Managing Director of world food specialists Surya Foods, who own the Laila brand, said:
"This is our most ambitious charitable project to date and sees us move from a focus on international aid in Pakistan, the origin of Laila rice, to also acknowledging the fact charity begins at home, and how important it is that we also recognise the growing number of UK families reaching the poverty line."
Harry DulaiManaging Director of
world food specialists
One of the UK's leading basmati rice brands, Laila Rice, is launching its most ambitious charity project to date – to donate one million servings of rice to the hungry via UK foodbanks and NGOs in India and Africa.
During the campaign, which launches on May 1st, every promotional bag of Laila rice bought will build towards Laila's one million servings target.
The Trussell Trust, which operates the largest network of foodbanks in the UK, has been announced as one of Laila’s key distributing partners in the UK for the project. The campaign is being backed by some of the world's most highly regarded chefs, including Ken Hom OBE, Cyrus Todiwala OBE and Anjum Anand, as well as London Food Board chair Rosie Boycott.